Many where left pondering before the full launch of the New Foxy Bingo advert and the Foxy Bingo Show as to who “he” actually was. The team behind this online bingo site, CashCade, had chosen to release a ten second teaser a week prior to the full advert screening and this left many puzzled. Usually an advert for any online bingo site doesn’t have people rushing to the internet to find out more but a £1,000 prize an offer from the HesBack2009 campaign saw an influx of people searching the campaign online.
This is the teaser clip released prior to the new Foxy Bingo advert:-
As you can see from the clip there is simply a disco ball hurtling towards earth and the words “he’s back” on the screen. Furthermore you see the advertisement for “£1 million must be won” and a web address of www.hesback2009.com. Although the HesBack2009 campaign advert didn’t show the chance to win £1,000 in the advert the influx of people to the site shown was astronomical.
Many forums and blogs covered the HesBack2009 campaign and speculation as to who “he” is was wide and varied depending on the pages read. Some believed that “he” was Minder as the timing of the campaign conincided with adverts showing the return of Minder to our television screens. Others were expecting the return of some rather wild and wacky things; one suggestion was even the Crazy Frog.
All was revealed in the commercial break of Coronation Street and the Foxy Bingo Show was launched soon after. The HesBack2009 campaign has to be one of the best marketing ideas for an online bingo site since the change in advertising online gaming.
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